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The ability to unlearn is one of the most critical competencies people require to overcome prejudgment and obsolete mental models, key barriers to disruptive innovation. Unlearning is central to higher order learning: the capability and application of generative and meta-learning and challenging assumptions. It must take place both at the individual and at the organizational level. Most (organizational) unlearning is problem-driven, and is set in motion by some external shock to the organization.