Get to ‘Yes’ Request

Hack Challenge

listened as Roberto listed the obstacles to the new innovation program at Sprocket, “We’ve created innovation teams in both the business units and in corporate. Our CEO is behind the program. The division general managers have given us their support. But the teams still run into what feel like immovable obstacles in every part of the company. Finance, HR, Branding, Legal, you name it, everyone in a division or corporate staff has an excuse for why we can’t do something, and everyone has the power to say no and no urgency to make a change.”

Roberto was frustrated, “How do we get all these organizations to help us move forward with innovation? My CEO wants to fix this and is ready to bring in a big consulting firm to redo all our business processes.”

Hack Description

I offered that a top-down revamp of every business process should be a last resort. I suggested that Roberto consider trying a 6-month experimental “Get to Yes” program. His teams, not outside consultants, would write their own innovation processes and procedures.

Recognizing the Roadblocks
Most of the impediments the innovation teams faced were pretty tactical: for example an HR policy that said the innovative groups could only recruit employees by seniority. Or a branding group that refused to allow any form of the Sprocket name to appear on a minimal viable product or web site. Or legal, who said minimal viable products opened the company to lawsuits. Or sales, who shut out innovation groups from doing customer discovery with any existing, or even potential customer. Or finance, who insisted on measuring the success of new ventures on their first year’s revenue and gross margin.

We agreed that the goal was not to change any of the existing execution processes, procedures, incentives, metrics but rather to write new ones for innovation projects.

And these innovation policies would grow one at a time as needed from the bottom of the organization, not top down by some executive mandate.

If we were successful, innovation and execution policies, processes, procedures, incentives, metrics would then co-exist side-by-side. In their day-to-day activities, the support organizations would simply ask, “Are we supporting an execution process (hopefully 90% of the time) or are we supporting an innovation process?” and apply the appropriate policy.

Get to Yes
The “Get to Yes” program was pretty simple. Every time an innovation team needed a new policy, procedure, etc. from an existing organization (legal, finance, sales, HR, branding, etc.), they submitted a standard Sprocket corporate “Get to Yes” request form. The form was a single page. It asked what policy the innovation group wanted changed, why it wanted it changed, how it wanted the new policy to read, the impact the new policy would have on other policies and organizations, and most importantly the risks to the core existing business.

The “Get to Yes” request form looked like this:

The appropriate department had one week to ask questions, gather information, meet with the innovation team and evaluate the costs and risks of the proposed process. They could either:

approve and adopt
suggest modifications that the team agreed with
deny the request.
The approval form looked like this:

Although it was just a one-page form, the entire concept was radical:

The innovation team would be proposing the new process, procedure, metric, etc. – not waiting for one to be written.
There was a hard 1-week deadline for the execution team to respond.
Yes was the default answer, a No required detailed explanation.
Appeals went straight to the Chief Innovation Officer.
The big idea is that Sprocket was going to create innovation by design not by exception, and they were going to do it by co-opting the existing execution machinery.

Hack Outcome / Effects

The key to making this work was that if the request was denied, it automatically was kicked upstairs to the Chief Innovation Officer – and would be acted on the next week. And it’s there that the execution department had to make its case of why this request should not be approved. (If there was still no agreement, it became an issue for the executive staff.)

The time for a process resolution in a billion dollar corporation – two weeks. At Sprocket innovation was starting to move at the speed of a startup.

Radicalness

★★★☆☆ (Moderately Radical)

Innovation Barriers Adressed

• Lack of Mandatory Infrastructure
• Lacking Organizational Dualism
• Excessive Bureaucracy
See all other barriers here ...

Industry

• service

Source